| Lesson
10 Why,
When And How To Exit A Trade
By Duke
Heberlein

TradingMarkets.com
One evening,
while giving a trading seminar in the Los Angeles
area, I was approached by an attendee who asked me why TradingMarkets.com
had many articles on patterns
and strategies,
but none on how to get
out of a trade, and few on trade
management.
I thought his question brought
up a very salient point. Go into any bookstore and you can find
a multitude of books concerning methodology, systems and theories
on how to trade -- particularly how to spot a setup and nail down
an entry point. You will be lucky to find enough books on trade
management to make up a stack that would get much higher than your
shin.
Part of this is for good reason:
Each trade is unique and must be managed by the trader himself or
herself. This is an area of trading, however, that is neglected
in education, and is worthy of looking at in greater detail. While
this article will not give you hard-and-fast rules to follow, I
will show you some things you should consider at important inflection
points within a trade, and possibly shed some light on how top traders
might manage some of the following.
The
Initial Protective Stop (IPS) -- The Trader's First Safety Net
Regardless of
the setup, the most important part of your entry is determining
an Initial Protective Stop (IPS). This will determine your
maximum initial risk, in the event the trade should go against you,
and prevent a potentially small loss from turning into a big one.
How you place your IPS is up to you -- depending on the type of
trader you are. It is reliant upon the time frame of your trade,
the size of your position, your account size, and the amount of
risk you are willing to assume. Most traders determine the placement
of their IPS by analyzing factors such as:
- Technical
Patterns: Many traders will use technical levels like support,
resistance, or previous highs or lows. This method is used by
many swing traders, as well as those who work on an intraday basis.
- Point-Based
Stops: These are most often used by daytraders, and depending
on the size of their initial position, may even be as low as 1/2
or 1/4 point.
- Volatility:
Dave Landry has written an excellent three-part series on
determining an instrument's volatility and how to use it to determine
appropriate stop placement. You can access the first installment
of the series by clicking
here. Volatility is an important factor to consider if you
are going to use point-based stops.
- Position
Size: The size of the position
will also affect how much risk you will take, either making you
set a tighter stop (with a greater likelihood of being hit) on
a larger number of shares, or using a looser stop (more points
being at risk) on a smaller position.

Burlington
Resources [BR|BR] is an example of a stop based on the technical
pattern of the chart. A swing trader after determining his entry
point in this simple pullback pattern, would most likely place the
Initial Protective Stop one tick under the prior day's low. (Chart
courtesy of Quote.com)

Daytraders
who play price swings on an intraday basis can also employ this
technique. (Chart courtesy of Quote.com)
Point-based stops,
while used mostly by daytraders, are used effectively by swing traders
as well. In using a point-based IPS as a swing trader, you must
consider the volatility of the equity or future you are trading
as well as position size. For example, it would not be a very successful
strategy to risk 2 points on a swing trade (three- to seven-day
period) on an equity like SDL Inc.[SDLI|SDLI] which has a minimum
daily range of 15 points and many times will rise or fall 30 points
on an intraday basis.
To successfully
trade a volatile stock such as this, a more prudent plan would be
to use the average daily range to determine the amount of points
to risk, then determine the amount of your trading capital to venture
that will correlate to your protective stop. If you want to risk
2% of a $50,000 trading account = $1,000, have decided to place
your IPS 10 points from your entry and the stock is trading at $100
per share -- your position size would be 100 shares (10 point possible
loss X 100 shares = $1000).
Daytraders can
get by risking a tighter IPS (anywhere from 1 point to as little
as 1/4 of a point) since they usually go home flat and re-enter
trades throughout the day with greater frequency than swing traders
do. Most successful daytraders who use point-based stops for initial
protection employ strategies that entail the position to move in
their favor immediately, or they are out in a short period of time
even if their stop has not been hit.
How To Keep Profits In Your Account
Now you have found
a prime setup and determined how you are going to enter and where
you are going to place the Initial Protective Stop. The stock or
futures contract make a nice move in your favor. How do you now
proceed? Where you go from here can be determined by a few factors,
but as a short-term or swing trader there is one very important
rule that you must adhere to if you are going to survive in the
trading jungle:
Never, under
any circumstances, allow a profit of 1 point or more to turn
into a loss.
This is a must
to preserve your all important trading capital. There are different
ways of doing this, but the tenet of the rule is paramount. Anytime
you have a profit of at least 1 point, you must, at the very least,
move your protective stop to the level of your entry fill - guaranteeing
at worst, a breakeven trade. Following this simple rule will turn
potential losers into scratched trades. You can survive a great
deal of breakeven trades (even allowing for commissions) much longer
than the same amount of losses.
Trailing Stops
Trailing stops
are used by top traders to retain profits once a position has moved
in their favor, be it on an intraday or swing trading time frame.
All you do is "trail" the stock higher (or lower for shorts) as
it moves in your favor. The simplest trailing stop is to place the
new stop one tick under the previous low, or one tick above the
prior high for short sales.

(Chart Courtesy
of Quote.com)

(Chart Courtesy
of Quote.com)
Two-For-One Money Management
Practicing simple
two for one money management will make you look like a genius even
it you don't know anything about rocket science or gas stoves. All
that two for one money management entails is that when your profit
is double your initial risk, you sell half of your position and
raise your stop on your remaining shares to breakeven. If the position
continues to move in your favor, just keep trailing the stop on
the remaining shares. Nothin' to it.

Here Hispanic
Broadcasting [HSP|HSP] broke out from an ascending triangle and
rose more than 6 points intraday. By selling half the position,
a trader will insure at worst a breakeven trade. In this example,
the trade continues higher before the trailing stop is hit. (Chart
Courtesy of Quote.com)

In the two examples
above, both trades turned out to be favorable. This will not always
be the case. Remember that top traders focus on a return of capital
rather than a return on capital. Winners will take care of themselves.
Scale-Out Selling
One of the best
parts of my job is being able to work closely with the best traders
in the world. Jeff Cooper taught me a technique he uses to exit
winning trades profitably. He takes the two-for-one money management
principle a step further, selling out of a profitable intraday position
in three pieces. He refers to this practice as "scale-out selling."
If his position size is 3000 shares, he will exit the first third
of the position when he has doubled his initial 1 point risk and
move his stop on the remaining shares to his original fill price.
If the stock continues to move in his favor, he will sell the second
1000 shares of his remaining position, and again move the stop to
the level of his second sale. He has now locked in 2 points of profit
on the first third of his position, 4 or more on the second and
is sitting on the third piece with another 4 points of gains being
the worst-case scenario if the last stop is hit. Think for a moment
just how powerful a money-management technique this is -- even on
a 100-share lot that the average trader is capitalized for:
-
First
piece - 2 points X 100 = $200
-
Second
portion - 4 points X 100 = $400
-
Remaining
shares - 4 points X 100 = $400 + ?
Granted, this is
a best-case example and is contingent on the trade being profitable
on the outset, but even if you just get to stage one, you have locked
in 2 points on section one:
Would you take at least 2
points on every trade? I know I would.

Conclusion
I have touched on some of
the techniques I use in my own trading and that I have learned from
others. This is far from complete with regards to utilizing stops
and money management. Other traders like Dave Landry, Mark Boucher
and others have written other articles on this subject in our Education
Section on what truly is the most important part of being a
successful trader. The greatest pattern or system discovered or
yet to be is utterly worthless without proper money
management.
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